Illustration
An image from the Bitcasa rebrand depicting a user dashboard.
Bitcasa
Bitcasa was a cloud storage company that provided client software for web browsers, OS X, Microsoft Windows, Linux and mobile apps for Android and iOS.
Founded in 2011, it was a finalist at TechCrunch Disrupt that same year. In 2014, Bitcasa began pivoting toward enterprise customers. Part of the pivot strategy included rebranding the website, products, and marketing materials. I collaborated with the marketing, product, QA, and customer support teams on the UI of the rebrand.
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